Project Overview

This project aims to educate students about the concept of “economies of scope”, and how this concept can help companies to develop a sound diversification strategy which can create a competitive advantage for the company. This project encourages students to investigate key drivers influencing multinational company decisions.

The Online International Learning [OIL] project comprises five interactions on a shared digital platform to embark a fruitful, inspiring and value-adding learning experience for all participating students. Students are asked to cooperate, critique case studies, and collaboratively exchange contributions to learn from each other’s’ style of learning as well as provide new perspectives for their learning in higher education.

OIL Outcome

1: Demonstrate awareness and understanding of the concept of “economies of scope”
2: Appraisal of how different multinational conglomerates are using the concept of “economies of scope” to develop their diversification strategy.
3: Critically analyse contemporary literature and case studies to understand the impact of diversification strategy for a company and how this can be turned into a competitive advantage.

OIL Activities

Week 1 / Task 1 – Welcome dialogue and Icebreaker Activity
Week 2 / Task 2 – Research
Week 3 & 4 Task 3 – Group formation and Case Study Analysis
Week 5 Task 4 – Video Presentation

OIL Output

Video presentation
PowerPoint presentation
e-book using google docs

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