Project Overview
The purpose of the OIL project is to support students think about the implications of product development on an international basis including the concept of cultural distance.
The module Entrepreneurship & Enterprise in Sport & Events (level 5)
for students studying for a BA degree in Event Management, Sport
Management or Sport Marketing requires student to investigate the
development of businesses and new products with an international
context.
The first part of module encourages, the students to study the processes
involved, the nature of entrepreneurial effectual & critical
thinking and the organisational processes of developing a new product or
service.
The second part of the module asks the question of the student, how
would they go about developing the product or service for sale in to a
new market territory? How would the marketing strategy be adapted to
meet the needs of entering a new international market? What would be the
implications of operational management to supply this new market?
To enhance the second part of module, it envisaged that the students
should communicate with students that have current and direct knowledge
of living and studying in another country. This communication can take
place via any means of online communication, i.e. Skype, video
conference, email, private group on social media. The intention is to
facilitate the students to conduct an international focus group
discussion to identify product and packaging adaptations to better suit
the new market, to better understand legislative requirements of the new
market and cultural distance issues relevant to selling in the new
market.
The main interaction between the student groups will take place during
December of the current year 2017.
OIL Outcomes
Implications of cultural distance on business development.
OIL Activities
Two Skype call sessions (1h each) are organized and online discussions are encouraged.
OIL Outputs
The coursework 2 asks students to explain the decisions taken to develop a business plan and internationalise their enterprise. It also requires producing an executive summary of their business plan with the internationalisation process included. The international focus group then provide an artefact on which to reflect and evidence for developing the internationalizing of the business plan.
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